Guide · checked 28 October 2026
Family office software: what it does, what it costs, how to choose
Family office software comes in six kinds. Most families need one or two. This guide names the jobs, the products that do them, the prices vendors publish and the questions to ask before you sign.
Written by the Holdfast team. Prices and features were checked on 28 October 2026, on each vendor's own site, and every source is linked at the bottom. Where a vendor shows no price, we say so. Not investment, tax or legal advice.
What does family office software do?
A family office keeps the books, watches the investments and answers the family's questions about money. Software takes over the repetitive part. Seven jobs come up again and again.
- Consolidate. Pull accounts from banks, brokers and custodians into one net worth view.
- Map ownership. Show which trust or company owns what, and the family's share of each.
- Keep the books. A general ledger across entities, built for the accountant's year-end.
- Track private funds. Commitments, capital calls, distributions and returns, from PDFs that arrive by email.
- Value what has no ticker. Property, art, watches, cars and wine.
- Hold the documents. Statements, K-1s, appraisals and agreements.
- Control who sees what. A cousin sees their own branch. An adviser sees one trust.
No single product does all seven well. That is why the market has several kinds of tool, and why a "best software" list is the wrong place to start. Most results on page one for this search are written by vendors, and Aleta's list ranks Aleta first. This page is vendor-written too. We have not ranked anything. We sorted by job.
The six kinds of family office software
Vendors blur these lines in their marketing. The table keeps them apart.
Scroll the table sideways on a phone.
| Kind | The job | Examples | Watch for |
|---|---|---|---|
| Reporting and aggregation | Consolidate accounts, map ownership, report on net worth and performance. | Addepar, Masttro, Aleta, Asora, Landytech, Kubera | Feeds cover some institutions. PDFs still need handling. |
| Accounting and general ledger | Books across entities, an audit trail, year-end numbers. | Asset Vantage, Eton AtlasFive, Sage Intacct, QuickBooks Online | Someone has to post and reconcile. |
| Adviser platforms | Rebalancing, trading and billing for a firm that manages client money. | Envestnet Tamarac | Built for advisory firms, not for one family. |
| Fund administration | Run a fund with outside investors. | Juniper Square | Matters only if you are the general partner. |
| Documents, workflow, CRM | A vault, task lists, requests and permissions. | Modules inside Asora, Asset Vantage and Eton | Usually a feature, not a product. |
| Tax | K-1s, returns, estimated payments. | Your accountant's tools | Ask what export your accountant wants. |
Reporting and aggregation
This is the kind most people mean. It answers one question: what do we own, and how is it doing? Each line below is what the vendor says about itself.
- Addepar. Promises multi-custodian data, alternatives and "look-through ownership" in one view, with granular permissions. Its FAQ says it keeps SOC 2 Type II compliance. No price is published.
- Masttro. Says it connects directly to 750+ custodians, banks and data providers, and that its software reads capital call notices, distribution memos and K-1s. Fixed annual pricing, not tied to assets, by proposal.
- Aleta. Consolidated reporting with a mobile app and an open API. Says it charges by the scope of the platform, not the size of the portfolio.
- Asora. Aggregation, performance, accounting, documents and workflows in one platform, with unlimited users. Publishes its price (see below).
- Landytech. Sells Sesame, with a tier for "emerging family offices up to $100m". Lists accounting as coming soon. We found no price.
- Kubera. A balance sheet for one person or family, with plans at $250 and $2,500 a year. The cheaper end of this kind, and not a service that reconciles for you.
Accounting and general ledger
A ledger records what happened to the money, entity by entity. Reporting tools read. Ledgers book.
- Asset Vantage. A general ledger with performance reporting and a document vault. Its FAQ says it is not a wealth adviser and sells no investment products, and that it does not support accounting for business operating entities. It also sells AV Prime, which it calls data management and reconciliation services.
- Eton Solutions, AtlasFive. An all-in-one platform: entity management, portfolio management, general ledger and fund accounting, transaction processing and document management. No price on its site. Demo by request.
- Sage Intacct. A business accounting system. Sage has a page aimed at family offices, but it returned an error when we tried to read it, so we describe none of its features. We found no price.
- QuickBooks Online. A small-business ledger. Before you rely on it for a family, check how it handles several entities.
Adviser platforms
Envestnet Tamarac describes itself as "built for the way RIAs work", with rebalancing, performance reporting, trading and CRM. If a registered investment adviser manages your money, they may use it. A family would not normally buy it.
Fund administration
Juniper Square sells a fund operating system for general partners: investor relations, data rooms and fund administration. It matters if your family runs a fund with outside investors. If not, skip it.
Documents, workflow and tax
Most family office platforms include a vault and permissions. Asora lists documents and workflows. Asset Vantage lists a document vault. Eton lists document management. Treat these as features to test in the demo. For tax, send your accountant what they ask for, in the format they ask for.
What does family office software cost?
Most vendors publish no price. This table lists every price we found on a vendor's own site, and nothing else. Prices change, so check the page before you buy.
Scroll the table sideways on a phone.
| Product | Price on its own site | How it is priced, and what else you pay |
|---|---|---|
| Kubera | $250 a year. $2,500 a year for Black. | Two plans. Black adds ownership tags and nested portfolios for multi-entity wealth. |
| QuickBooks Online | Plus $140 a month. Advanced $340 a month. | Prices shown for 5 and 25 users. Intuit also shows 50% off for the first 3 months. A small-business ledger, not family office software. |
| Asora | $10,800 a year for the smallest size band, up to $39,600 a year for the largest. | Nine bands by the size of the family's wealth. One-time implementation fee of 25% of the annual price. The first 20 investment accounts are included. Add-ons: $3,600 a year per extra 20 accounts, $3,600 a year per 20 alternative fund holdings, $4,000 a year for a private cloud. Unlimited users. |
| Asset Vantage | Single-family office: $30,000 a year for 10 entities, $43,200 for 20, $55,200 for 30. Above 30: contact sales. | By number of entities, billed annually. An entity is a unique tax or legal identity, such as an individual, a trust or an LLP. Implementation fee is "based on actuals". It says it has no AUM-based pricing. |
| Aleta | "From $1,000 per month", on Aleta's own comparison page. We found no price on its product pages. | Aleta says it charges by the scope of the platform, not the size of the portfolio. |
| Masttro | Not published. | A proposal after a form. Fixed annual pricing, which Masttro says is not tied to assets. |
| Addepar | Not published. | Its pricing URL shows a contact page. Aleta's comparison page says Addepar starts "from about $70,000 per year". That is Aleta's claim about a rival, not Addepar's. |
| Eton AtlasFive | Not published. | Demo by request. |
| Landytech, Sage Intacct | No price found. | Ask for a quote. |
| Holdfast | $490, $990 or $2,400 a month. | By number of entities: up to 10, up to 40, unlimited. Billing starts when your first report is delivered. |
Do the arithmetic
In a year, Holdfast's three plans come to $5,880, $11,880 and $28,800: 12 months at $490, $990 and $2,400. Asset Vantage's 10-entity price is $30,000. The two are not like for like. Asset Vantage is a ledger and reporting system you run. Holdfast is a report we reconcile for you. Kubera at $250 a year is cheaper than both, and it is the right answer for some families.
Three ways vendors set the price
By the size of your wealth: Asora. By the number of entities: Asset Vantage and Holdfast. By scope or plan: Kubera, and Aleta says the same of itself. Aleta, Masttro and Asset Vantage each say they do not charge on assets. A price tied to assets rises when markets rise. A price tied to entities rises when you add a trust. Pick the one you can predict.
Costs outside the price
Ask about setup, extra accounts, extra entities, data feeds and support. Asora adds 25% of the annual price in year one. Asset Vantage quotes implementation "based on actuals". Masttro says most families go live in 12 to 14 weeks with project support. Your own time is a cost too.
Spreadsheet, platform or service: which do you need?
A spreadsheet and your accountant may be enough
Stay here if one person can read every statement in an afternoon, you have a few entities and you hold no private funds. If you only want one net worth number, Kubera's $250 plan is the floor.
A reporting platform fits when you have a person to run it
Platforms such as Addepar, Masttro, Aleta and Asora automate feeds and reports. They do not remove the work. Feeds break. PDFs still need posting. Ask who does that, and what it costs when it is you.
A service fits when you do not want to employ that person
Some vendors also do the data work. Asset Vantage sells AV Prime, which it describes as data management and reconciliation services. Holdfast is a service of this kind: you send statements, we read and reconcile them. The trade is control. You receive a report. You do not run the system.
How long setup takes
These are the vendors' own claims. Asora says most family offices are live within four weeks, and that complex multi-entity structures with several custodians may take longer. Masttro says most go live in 12 to 14 weeks. Aleta says most offices are running in weeks and lays out a three-week start. Ask each one for a reference whose structure looks like yours.
Questions to ask every vendor
Take this list to every demo. Ask for answers in writing.
Data
- Which of our banks and brokers have a direct feed, and which need PDFs? Ask for the list for your institutions, not a count.
- Who enters or checks the data that does not arrive by feed, and how fast?
- Can you show where each number came from, back to the statement?
Structure
- Model our real structure in the demo: a trust that owns an LLC that owns a fund. Not a sample family.
- How do you handle a private fund that sends a capital call as a PDF?
- Can each family member see only their own branch, and nothing else?
People and time
- Who does the setup? How long did the last client with a structure like ours take?
- Who answers when a number looks wrong, and how fast?
Money
- What do we pay in year one and in year two, including setup, feeds, extra accounts, extra entities and support?
- Does the price rise with our assets, our entities or only with scope?
- What is the notice period, and what does it cost to leave?
Exit
- Who owns the data? Can we export every holding, transaction, document and valuation in a format our accountant can open?
- What happens to our data after we cancel, and how long until it is deleted?
Security: what vendors say, and what to ask for
Every vendor says the data is safe. The useful question is what they can show. This table lists what each vendor's own site claims. We have not audited any of them.
Scroll the table sideways on a phone.
| Vendor | What its own site says |
|---|---|
| Addepar | SOC 2 Type II compliance, regular third-party penetration testing, role-based access control. |
| Aleta | SOC 2 Type II certified. |
| Asora | ISO 27001 certified. Multi-factor login. Permissions down to entity, account or asset. An optional private cloud. |
| Asset Vantage | "SOC certified", without naming the type. Two-factor authentication and a single-tenant or multi-tenant option are listed in its plan table. |
| Eton AtlasFive | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 27701 and ISO 42001. |
| Kubera | SOC 2 Type II. Encrypted at rest and in transit, not end to end. Staff can see data for debugging, with logged access. |
| Masttro | ISO/IEC 27001:2022 with the certificate "available upon request". Multi-factor login. A private cloud server for each client. |
| Holdfast | No certification. Access is by role. |
What to ask for
- The report, not the badge. Ask to read the latest SOC 2 Type II report, including any exceptions, and which systems and dates it covers.
- Multi-factor login for every user, including family members and advisers.
- Access control at the level you need: by entity, by account, by document.
- Who at the vendor can see our data, and is every access logged?
- The date of the last penetration test, and how you would tell us about a breach.
Where Holdfast fits
Holdfast is a consolidated report for families with several entities. You send statements. We read, match and check them each month. You get net worth, performance and cash flow by entity, by asset class and by family member. Bank and broker feeds are used where they exist, and PDF statements and capital call notices where they do not.
Family
$490 a month
Up to 10 entities, a quarterly report and a document vault.
Office
$990 a month
Up to 40 entities, monthly reconciliation, private investment tracking and views per family member.
Multi-family
$2,400 a month
Unlimited entities, everything in Office and a named analyst.
Billing starts when your first report is delivered.
It fits if
- You have several entities and asset types: trusts, companies, private funds, property, collections.
- You want one reconciled report for the next family meeting, and nobody on staff to build it.
- Your accountant wants a clean year-end pack.
It does not fit if
- You want investment advice or trading. Holdfast reports what you own. Advice stays with your advisers.
- You have a full-time team that wants to run its own system. Addepar, Masttro, Aleta and Asora are built for that.
- You need a certified vendor. Several list SOC 2 or ISO. Holdfast has no certification.
- You are one person with a simple setup. Kubera is $250 a year.
Holdfast gives your family one reconciled report, every month. Leave your email and we'll send your invite. We start with a 30-minute call to see what you hold and how you report today.
Frequently asked questions
What is the best software for family offices?
There is no single best. For reporting, Addepar, Masttro, Aleta, Asora and Landytech all say they serve family offices. For books, Asset Vantage and Eton AtlasFive say they do, and Sage Intacct and QuickBooks are general business ledgers. For one person with a simple structure, Kubera costs $250 a year. Pick the job first, then ask two or three vendors to demo your own structure.
How much does family office software cost?
Prices published on vendors' own sites run from $250 a year (Kubera) to $55,200 a year (Asset Vantage, 30 entities). Asora lists $10,800 to $39,600 a year by size band, plus a one-time fee of 25 percent. Aleta says from $1,000 a month on its own comparison page. Addepar, Masttro, Eton and Sage Intacct publish no price that we found. Holdfast costs $490 to $2,400 a month.
Do we need software if we already have an accountant?
An accountant keeps the books and files the returns. A reporting tool or service answers a different question: what do we own, across every entity, today? If your accountant already produces that on time, you may not need more. If it takes weeks, you do.
How long does setup take?
Vendors give their own figures. Asora says most family offices are live within four weeks. Masttro says most go live in 12 to 14 weeks. Aleta says most offices are up and running in weeks. Complex structures take longer. Ask for a reference with a structure like yours.
Is a spreadsheet enough?
Sometimes. If one person can read every statement in an afternoon, you have a few entities and no private funds, a spreadsheet and your accountant can work. Once several institutions send statements and private funds send capital calls, the spreadsheet needs a person to keep it right.
What is the difference between family office software and wealth management software?
Platforms such as Envestnet Tamarac are built for advisory firms: rebalancing, trading and reporting across many client accounts. Family office software is built for one family: many entities, private funds, real assets and one set of reports.
Sources
Every claim about a product comes from the product's own site, read on 28 October 2026. Vendors change prices and features. Check the page before you buy.
- Addepar, family offices: features, SOC 2 Type II, role-based access.
- Addepar, pricing URL: a contact page, no price.
- Masttro, family office software: 750+ custodians, ISO/IEC 27001:2022, multi-factor login, 12 to 14 weeks to go live.
- Masttro, pricing: fixed annual pricing, not based on assets, quoted by proposal.
- Aleta, home: SOC 2 Type II, pricing by scope, setup in weeks.
- Aleta, comparison page (last updated 27 October 2026): Aleta's own statements: from $1,000 a month for Aleta, and from about $70,000 a year for Addepar. The page is written by Aleta and ranks Aleta first.
- Asora, pricing: size bands, implementation fee, add-ons, unlimited users, ISO 27001, multi-factor login.
- Asora, home: features and setup claims.
- Asset Vantage, pricing: entity-based prices, implementation fee based on actuals.
- Asset Vantage, home and FAQ: general ledger, document vault, SOC certified, no operating-entity accounting, AV Prime.
- Eton Solutions, AtlasFive: features and certifications; no price shown.
- Landytech: Sesame, the tier for emerging family offices, accounting listed as coming soon.
- Kubera, home: $250 and $2,500 a year plans, entities and ownership tags.
- Kubera, security: SOC 2 Type II, encryption at rest and in transit, staff access.
- QuickBooks Online, pricing: Plus and Advanced prices and the introductory offer.
- Sage Intacct, family offices: the page exists (it appears in search results as "Sage Intacct Family Office Accounting Software") but it returned an error to us on 28 October 2026, so nothing is quoted from it.
- Envestnet Tamarac: built for RIAs: rebalancing, performance reporting, trading, CRM.
- Juniper Square: fund operating system for general partners.